Top 5 Social Apps in the Middle East: Q4 2023 Performance

In the fourth quarter of 2023, the top five social apps in the Middle East displayed varied performance trends. Leveraging data from Sensor Tower, we delve into weekly downloads, revenue, and active user metrics to provide a comprehensive overview.

TikTok exhibited robust weekly revenue, peaking at approximately $3.6M in the final week of December. Downloads showcased a mixed trend, reaching a high of around 446K in early October but later stabilizing to about 376K by the end of the quarter. Active users remained relatively steady, fluctuating slightly between 31M and 32M throughout the quarter.

Facebook saw consistent weekly downloads, with figures hovering around 300K. Revenue experienced a gradual decline, starting at around $85K in late September and ending at approximately $61K in the last week of December. Active user numbers remained stable, consistently around 32M to 33M.

Instagram maintained a steady download rate, peaking at about 316K in mid-November and concluding the quarter with around 294K. Revenue fluctuated throughout, with a high of roughly $200K in late October and a low of $117K at the end of that month. Active users remained around 24M to 25M, showing minimal variation over the period.

Bigo Live - Live Streaming App experienced a steady revenue stream, peaking at around $367K in late November. Downloads showed an initial increase, reaching about 95K in mid-October, before settling at approximately 71K by the end of December. Active users saw slight fluctuations but remained around 1.1M to 1.2M.

Likee - Short Video Community demonstrated a consistent download trend, peaking at approximately 81K in late November. Revenue saw notable highs and lows, with a peak of around $312K in mid-October and a low of $85K in mid-December. Active users remained relatively stable, fluctuating slightly between 1.5M and 1.6M.

For more detailed insights and comprehensive data, visit Sensor Tower.